Google stands out from the controversy on streaming

Google tries to pierce the game market for some time and the stadia has been a step in the right direction despite some startup problems. While many companies open to the possibilities of cloud-based streaming as a standard for games, Google seeks to position themselves at the forefront of this revolution - that's why recent comments from the Creative Director of Montreal Studio Stadia made a sensation.

Alex Hutchinson went on Twitter to discuss streamers who feared their contents being removed because of musical rights. Hutchinson pushed the question a little further (or perhaps more exactly, a leap) starting: The truth is that streamers should pay developers and publishers of the games they broadcast. They should buy a license like any real business and pay for the content they use. These comments have aroused a very interesting speech online, much placing for the defense of streamers by highlighting the value they add to the industry.

The stadia is a platform designed to broadcast games and allow its users to broadcast their contents, and Google's service has many features that are designed around the idea that players can see the flows of each. More generally, Stadia should be closely integrated with YouTube (also owned by Google), which hosts many among the most popular streamers in the world. The position of Hutchinson, although not without its supporters, goes against the general management taken by most players in the game industry with respect to Streamers - Microsoft and Sony exactly inviting the ease with which the Players can share their gameplay.

In a statement, Google representatives stated that the recent Tweets of Alex Hutchinson, creative director of the Montreal Studio of Stadia Games and Entertainment, do not reflect those of Stadia, YouTube or Google. It is not uncommon at all that there is a dissonance between a corporation and one of its employees, but this was particularly intriguing for several reasons. First and foremost because the reviews of Hutchinson have proved very unpopular, receiving a stick return that Google could not fail. Second, because Google has not been very consistent or open with its messages on stadia, which it plans for the future of its game service. These comments forced the monolith to take action, at least specify that for the moment, streamers are welcome on Stadia!

The game industry could well be at a tipping point. Microsoft and Sony launch their next-generation consoles in less than a month, while Amazon and Google are trying to access the market using a lower price and pushing a Netflix model for games. This is not the time for a business to olee the growing audience of games and streaming content related to the games, which is why Google has been so fast to make a statement. Streamers will certainly be part of the future of the game. The way in which the relationship between developers, publishers and streamers will work will be a long and winding road.

Do you think streamers should pay for content licenses? Civilized discussion in encouraged comments!

Look too