Purchase price: 1.5 billion US dollars - Saudi
On the night of Tuesday, a major transfer took place in the ESPORT. The Savvy Gaming Group (SGG), behind which the state fund of Saudi Arabia is around the controversial crown prince Mohammed bin Salman, has bought the ESL and Affect. The two companies are among the largest independent league and tournament organizers and are fused under the name ESL Affect.
According to the Handelsblatt, the Savvy Gaming Group pays a total of about 1.5 billion US dollars for the two companies - just under a billion for the ESL and half a billion for Affect. The regulatory consent should be completed by the deal in the second quarter of 2022.
A world where everyone can be someone
ESL and Affect are among the driving forces behind the ESPORT growth of recent years and are among the largest organizers of esport leagues and tournaments worldwide. The Cologne company ESL gained in particular by events such as ESL One and the Intel Extreme Masters International well-being, Affect especially for the Esports Championship Series.
More know-how, skills and resources than ever promises ESL-CEO Craig Levine according to a press release from the merger and the acquisition by the Savvy Gaming Group: Our mission remains unchanged: to create a world in which everyone anyone can be.
Next gaming offensive from Saudi Arabia
How the ESPORT community will absorb the expansion of the Saudi influence remains to be seen. In the past, partly significant resistance had been conserved in various stems. For example, when attempting a project called neon, a partnership with Blast and League of Legends.
SGG has committed to invest strongly in the game and escort industry, CEO Brian Ward is now quoted in the Communication to take over. Part of the new company ESL Affect will also be the trademarks Dream hack, SEA and Bad lion. The gaming portfolio of the respective provider is to be continued for the time being unchanged, explains ESL Affect.
LEADER GAMING News UND Everything from the world of ESPORT is available on early game .
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